Inside An Estee Lauder Store As Chinese Millenials Boost Cosmetic Sales
Shoppers walk past an Estee Lauder Companies Inc. store in the Raffles City shopping mall in Shanghai, China, on Wednesday, May 31, 2017. Retail cosmetics sales for all companies will total $7.4 billion in China in 2021 from $4.3 billion last year, forecasts Euromonitor. Fueling growth are social media websites, such as Weibo, Youku, iQiyi and Tudou, that women are increasingly turning to for tutorials on everything from shading eyes to highlighting cheekbones. Photographer: Qilai Shen/Bloomberg via Getty Images
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