Smashburgers Alternative Burger Launch

BRIGHTON, ENGLAND - JUNE 21: The Smash Crew carry placards during the launch of the new Smashburger on June 21, 2018 in Brighton, England. Britain's Got Talent semi-finalist, illusionist Maddox Dixon put the magic in 'meat' today when he astonished Brighton crowds by levitating a new game changing 100% plant based, meat-free burger designed to smash the £5 billion UK fast casual food market. The Alternative Burger from Smashburger can be eaten by literally anyone - from vegetarians and vegans to the growing wave of flexitarians, healthy-eaters, customers who, for religious reasons, can't normally enjoy a burger because it's not Halal or Kosher - it can even satisfy everyday carnivores looking for choice, flexibility and classic burger joy. The first product of its kind to go nationwide in the UK, looks like tender beef, cooks like beef - searing on the grill and offers a rich umami flavor and contains only 92 calories. (Photo by David M. Benett/Dave Benett/Getty Images for Way to Blue)