INTERVIEW: Amy Wirtanen, Director of Pepsi Marketing says the best part of the concert was that the fans who couldn't attend were able to watch it liveÉ

INTERVIEW: Amy Wirtanen, Director of Pepsi Marketing says the best part of the concert was that the fans who couldn't attend were able to watch it live streamed, talks about partnering with GrooveShark, says fans get to vote for which of the five emerging talents gets to open for the concert on Saturday night. at the Pepsi MAX Presents GrooveShark Center Stage at SXSW Music and Film Festival at Austin TX. (Footage by WireImage Video/GettyImages)